The Lee County Visitor & Convention Bureau is the lead marketing agency to promote tourism for the county. It operates under the direction of the Lee County Tourist Development Council, whose members are appointed by the Board of County Commissioners to recommend expenditures for driving visitation to Lee County. The VCB is actively involved in the issue of water quality, quantity and timing because it impacts the area's natural resources, the primary attraction for visitors to Lee County; and its water initiative is funded by bed tax collections designated for beach and shoreline initiatives. The VCB's main goal is to raise awareness, educate the public, and promote an open dialogue on the matter.





